Pacific University Swim Brand Identity

A visual identity created for Pacific University’s swim team. As a swimmer at Pacific, I was passionate about using my skillset to set my team apart. The goal was to develop a unique identity that distinguished the team from the rest of the University and unite the print, digital and physical presence.

Logo

The idea behind this logo was to create a distinct graphic that combines elements of water with elements taken from Pacific University's main Boxer Head logo.

Primary logo

Secondary logos

Colors

The colors chosen for this project further reflect the combination of the existing Pacific University brand and elements of water.

Primary Colors

Secondary Colors

Typography

The brand uses a combination of two sans serif fonts to convey clarity and approachability.

Obviously Narrow Bold Italic is used for titles and headlines. It displays a sense of strength and reflects the forward movement of a swimmer in the water.

For body text, Mr. Eaves Mod OT Book offers a clean, modern tone that provides clarity and a confident feel to the brand.

Applications

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